«WHOLESALE SEASON CHAPEAU -2007».
Results.

   On April 25-27 in pavilion 69 at All-Russia Exhibition Centre (VVC) in Moscow the 2nd International specialized exhibition of headwear Wholesale Season CHAPEAU-2007 was held.

The event’s organizer – KORDON company positions this project as an important instrument for communication and business contacts development between specialists in the headgear industry. Both, manufacturers and trade representatives mark Wholesale Season as one of the key dates in the orders calendar.

Professional atmosphere and efficient organization of Wholesale Season CHAPEAU-2007 contributed a great deal to effective work of exhibitors and participants.

This spring KORDON had moved the dates of the exhibition to the earlier ones, and the majority of the participants welcomed it. The project’s format remained the same: only core specialists who are the main target audience of Wholesale Season could attend the exhibition – this organizational issue allowed to maximally optimize and rationalize participant’s activity.

Statistic data’s analysis has shown that the main percentage of the exhibition visitors is those who live in Moscow and Moscow area. After them follow: Nizhny Novgorod, Cheboksary, Saint-Petersburg, Kirov, Omsk, Ekaterinburg, Tyumen, Arkhangelsk, Chelyabinsk, Naberezhnye Chelny. Invitation to the events has also been accepted by specialists from Bashkortostan, Kazakhstan,republics of Mariy El and Sakha, Tatarstan, Komi, Chuvashiya, Yamalo-Nenetskiy and Khanty-Mansiyskiy autonomous regions. Wholesale Season has been visited by representatives of trade organizations from Belarus, China, Poland, Ukraine and Estonia.

Extensive 3-days educational programme included trainings, master-classes and seminars where such questions as fashionable trends in headgear design, preparing specialists at production, sales practical training sessions, customs legal system and other topical problems were discussed.

Commercial showings of new season collections of headgear have given trade representatives an opportunity to familiarize in detail with industry trades and manufacturers to take advance orders for autumn/winter 2007/2008 products.

Three times increase of exposed area (1500 sqr.m) and two times increase of the number of participants (86 companies) comparing to the first trial project held in May 2006 speaks about the exhibition development, goals correctly set by the organizational committee and their successful accomplishment. Organizers are sure – owing to the steady growth of Russian economics the Wholesale Seasons CHAPEAU has a successful future ahead of it.